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Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Univision, the leading Hispanic media company in the U.S., Monday announced the addition of deep linking technology to Univision’s ongoing multi-platform, voter registration campaign “Vota Conmigo.”
With this latest technology, SmartLinksTM for TV powered by Kochava enables a quick response (QR) code for deployment across Univision’s linear and digital platforms including broadcast networks Univision and UniMás, cable networks Galavisión and TUDN, as well as the No. 1 Spanish-language digital destination in Univision.com. Users will be able to seamlessly scan the campaign QR code with their mobile device right from their television and computer screens within relevant “Vota Conmigo” content. Upon scanning, they will be dynamically linked to Univision’s “Vota Conmigo” portal where they can register to vote, learn about mail-in ballot options, and find out where they can vote early and on election day.
“Partnering with Univision on this campaign is a historical moment and convergence of time and technology,” said Charles Manning, Founder and CEO at Kochava. “Our combined ability to drive awareness and action through multiple screens reaching millions of people is unprecedented.”
Univision’s #VotaConmigo encourages voter registration and turnout in the upcoming U.S. presidential election through a series of PSAs, virtual phone banks, townhalls and special programming on Univision’s networks, local television and radio stations, and digital properties. Univision is leveraging their extensive media portfolio to mobilize U.S. Hispanics in four campaign phases spanning from July to November: voter registration, vote by mail, early voting, and get out the vote.
“We remain focused on providing the 32 million eligible Latino voters all the necessary information they will need in order to cast their ballot in November,” said Ron Estrada, Senior Vice President, Head of Government Relations and Corporate Social Responsibility at Univision. “Kochava’s innovative technology allows us to amplify the ‘Vota Conmigo’ message in a way that is seamless and easily accessible.”
Source of original article: Black Star News (www.blackstarnews.com).
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