(as of Oct 07,2021 09:00:26 UTC – Details)
With its clear organization, comprehensiveness, examples, case studies, and hands-on exercises, the book prepares readers for an entry-level media position by exposing them to the information and tasks they will encounter—including what a comprehensive media plan should look like, how to get there, and what’s involved once the plan is approved.
“Learn by doing” is the book’s fundamental philosophy. Each chapter concludes with numerous hands-on exercises that provide opportunities for readers to apply sophisticated decision tools and concepts.
Publisher:Melvin & Leigh, Publishers; 1st edition (January 1, 2020)
Item Weight:2.46 pounds
The content of this article does not necessarily reflect the views or opinion of Global Diaspora News (www.GlobalDiasporaNews.com).
Sign up to Global Diaspora News newsletter (https://www.GlobalDiasporaNews.com/newsletter/) to start receiving updates and opportunities directly in your email inbox for free.