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- Kenyan startups will probably receive KSh 100 billion ($851 million) in the next three years annually, according to experts familiar with the matter
- A finding conducted by the marketing agency Go Gaga Experiential indicates that startups dealing in payments and remittances will receive the highest amount of investment
- Go Gaga Experiential Chief Executive Officer Norah Muthoni Mumo said the payment and remittances sector addresses a fundamental issue of how to pay and get paid affordably
Annual investment toward Kenyan startups will probably hit KSh 100 billion ($851 million) in the next three years, according to experts familiar with the matter.
A finding conducted by the marketing agency Go Gaga Experiential indicates that startups dealing in payments and remittances will receive the highest amount of investment.
Go Gaga Experiential Chief Executive Officer Norah Muthoni Mumo said the payment and remittances sector addresses a fundamental issue of how to pay and get paid affordably.
“The space has big companies with great track records, and investors like spaces that have proven value and have already attracted big investors,” she said.
In the first three months of 2022, Kenyan Startups raised KSh 48 billon in funding, more than the country did in 2021 when start-ups raised KSh 41 billion ($349 million).
Kenya is now among the Big Four countries in Africa attracting massive funding, with Nigeria leading the way with KSh 60 billion ($511 million).
“Kenya is a leading hub for entrepreneurship on the continent because of a growing number of engaging international investors, a huge population with access to technology, and a growing number of startup support organisations active in the ecosystem,” Mumo revealed.
She attributed the projected growth to investment from corporate Kenya in accelerators, incubators and innovation programmes as well as investments in innovation funding coupled with a community of successful investors and entrepreneurs.
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Start-ups in Africa have raised over KSh100 billion ($851 million) in the first quarter of 2022, breaking the record established in the third quarter of 2021 by just a few million. Compared to last year, there’s been 2.5x more funding raised in Q1-22 than in Q1-21.
Despite the huge growth, funding flowing to African startups is still a drop in the ocean of global venture funding representing just one per cent of global venture funding.
“Governments in Africa must invest in this space through reducing the burden of regulation, embedding incentives within legislation and investing in science and technology skills, ” Mumo added.
The 7th edition of Digital and Technology Week (DTW) 2022 formally Social Media Week attracted over 600 participants in Africa.
DTW is the leading Digital and Technology Platform in Africa, providing unrivalled Industry Insights, Exploring Emerging trends & Research and a Product/Brand Launch Pad.
The 4-Day event attracts Corporates, Agencies, Government, Media and Technology companies, both local and International and features an array of activities including key notes, Master Classes, Workshops, Networking Sessions, Fireside Chats, Panel sessions, Case-studies, Product launches and Brand-Agency engagements.
In a related story, Google recently revealed that African startups raised over $4 billion in 2021, 2.5 times more than in 2020, with fintech startups making up over half of this funding.
In the African Developer Ecosystem Report, Google noted that the shift to remote work also created more employment opportunities across time zones and continents for African developers while lifting the pay for
Senior talent. As a result, international companies are now recruiting African developers at record rates.
The report further found that despite the challenges associated with the pandemic, the continent’s developer ecosystem is on the rise.
The findings of a study were conducted across 16 Sub-Saharan African countries through fielded and analysed surveys of software developers as well as interviews with local experts.
Commenting on the finding, Nitin Gajria, Managing Director, Google in Africa said that while Africa’s tech innovation sector is making great strides, global tech companies, educators and governments can do more to ensure that the industry becomes a strategic economic pillar.
“At Google, we are intent on further igniting training and support for this community by bridging the existing developer skills gap and concentrating our efforts on upskilling female developers who face pointed challenges,” he said.
“In order to reach this potential, we have to provide better access to high-quality, world-class skilling on mobile technologies platforms coupled with increasing connectivity in Africa. Our effort to increase connectivity is focused on infrastructure, devices, tools and product localisation,” added Gajria.
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Source of original article: Investing – The Exchange (theexchange.africa).
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