Miss Israel Gets Threatened by Knife-Wielding Antisemite While Talking to New Yorkers About Israel

Former Miss Israel Noa Cochva was threatened by an antisemitic woman in New York City this week while trying to have peaceful conversations with locals about Israel.

On Monday, Cochva participated in a social experiment with the organization Facts for Peace in which she walked around Washington Square Park in New York City while holding a sign that read, “I’m an IDF [Israel Defense Forces] soldier, ask me anything.” The 25-year-old beauty queen, who represented Israel in the Miss Universe pageant held in Eilat in 2021, was approached by some pro-Israel supporters who hugged her and thanked her for being brave and speaking out in solidarity with the Jewish state. Speaking to an American military officer who stopped to talk with her, Cochva discussed feeling a sense of purpose for serving her country. Cochva served as a combat medic in the ongoing Israel-Hamas war in Gaza.

However, she also received a negative response from other New Yorkers, some of whom called her a “war criminal” and said, “This is f—king stupid. You guys should go home.” When one man asked Cochva,”“How do you sleep at night?” she clapped back: “I sleep really well because I know I’m on the right side of history.”

In a video from the social experiment that was shared on Instagram by both Facts for Peace and Cochva, the former beauty pageant queen could be seen talking to a man on camera when a woman crashed their discussion and said, “Sorry to interrupt, I heard there was a Zionist here.” The same woman lunged at Cochva’s team with a knife, cursed at them, and berated the group by calling them “little Zionists.” She also told Cochva’s cameraman, “My daddy owns your little Jewish b—ch daddy.”

When Cochva’s group invited her to have a conversation with the beauty queen, she avoided the opportunity by giving excuses such as, “No, I only care about being seen” and “I only speak ASL [American Sign Language].” When she asked one man in Cochva’s group for some of his water and he said no, she replied, “Oh, you’re a Zionist. I get it.”

Cochva filmed a video after the incident commenting on what took place and the criticism she faced from Israel-haters. While holding back tears, she told the camera, “I was just trying to have peaceful conversations with them. But it’s a whole different experience to witness something like that. We can’t let things like this happen.”

On Wednesday, the Instagram account Jew Hate Database exposed the knife-wielding woman as Ruby Marzovilla, a graduate of Oberlin College in Ohio who works as a “professional performing artist” and “transformative mediator,” according to her LinkedIn page.

On March 30, Cochva was attacked with a protest placard during an anti-Israel rally in Times Square and got a black eye as a result.