Photo credit: DiasporaEngager (www.DiasporaEngager.com).
Figure 3. Example of a hierarchical value map created with the MEC Analysis Tool. This hierarchical value map presents the results of a study among banana farmers in Uganda (Source).
Atieno, E. O., Kilwinger, F. B. M., Almekinders, C. J., & Struik, P. C. (2023). How Kenyan potato farmers evaluate the seed: implications for the promotion of certified seed potato. Potato Research, 66(3), 811-829.
Kilwinger, F. B., Marimo, P., Rietveld, A. M., Almekinders, C. J., & van Dam, Y. K. (2020). Not only the seed matters: Farmers’ perceptions of sources for banana planting materials in Uganda. Outlook on Agriculture, 49(2), 119-132.
Okello, J., Zhou, Y., Barker, I., & Schulte-Geldermann, E. (2019). Motivations and mental models associated with smallholder farmers’ adoption of improved agricultural technology: Evidence from use of quality seed potato in Kenya. The European Journal of Development Research, 31, 271-292.
Urrea-Hernandez, C., Almekinders, C. J. M., & Van Dam, Y. K. (2016). Understanding perceptions of potato seed quality among small-scale farmers in Peruvian highlands. NJAS-Wageningen Journal of Life Sciences, 76, 21-28.
Source of original article: International Potato Center (cipotato.org).
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