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Uganda Tourism Board (UTB) is set to host the 5th annual Pearl of Africa Tourism Expo (POATE 2020), as the country moves to a position as a premier tourist destination.

Pearl of Africa Tourism Expo (POATE) is a tourism and travel trade exhibition which brings together regional and international tour operators, destination agencies, travel agents and various players in the tourism trade to facilitate and network tourism business.

The three-day expo under the theme “Inspiring high-value engagement will integrate business to business (B2B) and business to consumer (B2C) to promote intra-Africa travel for leisure, business and adventure. The aim of the expo is to raise Uganda’s profile as a preferred destination in the region and internationally.

“Tourism has long been advocated as an alternative strategy for economic development and social reconstruction. The focus on Intra- Africa travel during this expo and beyond is aimed to increase the number of African arrivals to Uganda. With the revival of the Uganda Airlines, regional connectivity is easier and this among others will allow for Intra- Africa travel to thrive.” Said Godfrey Kiwanda, State Minister for Tourism Wildlife and Antiquities while launching the event

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Uganda Tourism Board chairman, Daudi Migereko noted that POATE was a strategic avenue to market and promote the country to a group of selected hosted buyers with a goal to increase tourist arrivals to Uganda as per the UTB strategic plan

“Trade expos have been to drive high-value engagement and the focus on Africa is timely for Uganda given the recent interest of travellers on the continent.” Said Daudi Migereko
UTB CEO Lilly Ajarova said that POATE is one of the key strategies for promoting Uganda‘s tourism in the region and across the world.

Through the expo, Ugandans are able to showcase directly to various groups of hosted buyers who play a key role in the increment of visitor arrivals.

She noted that the hosted buyers will include tour agents, travel media, hoteliers among others. Also over 70 hosted buyers are expected from Uganda’s key source markets such as Africa, Canada, UK, Germany, North America, Switzerland among others.

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Source of original article: Uganda – The Exchange (
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